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Test Salesforce Marketing-Cloud-Consultant Registration - Marketing-Cloud-Consultant Latest Test Questions

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q82-Q87):

NEW QUESTION # 82
Northern Trail Outfitters injects outcomes journey B based upon email engagement in journey A.
Which method would facilitate this solution?

A. In journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension: Query engagement data extension for journey B injection.
B. In Automation Studio, use verification activity to verify engagement or email in journey A:Qeuery engagement data extension for journey B injection.
C. In Automation Studio, query activity engagement an journey system data view for email send is journey A; Use resultant data extension for journey B Injection.
D. In journey A, engagement split email send. In Automation Studio, query_ journey Activity data view for the Engagement Split Result Boolean field: Use resultant data extension for journey B injection.

Answer: A

Explanation:
Explanation
To inject contacts into journey B based on email engagement in journey A, Northern Trail Outfitters should use an engagement split followed by an update contact activity to a Boolean field on an engagement data extension in journey A, and query the engagement data extension for journey B injection. An engagement split is an activity that allows marketers to route contacts based on their engagement with email messages, such as opens or clicks. An update contact activity is an activity that allows marketers to update contact attributes or data extension fields based on journey data. A query activity is an activity that allows marketers to retrieve data from data extensions using SQL queries. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_update_contact_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5

NEW QUESTION # 83
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers

A. The email headers for EO will still reflect the private domain for NTO since that is the parent company.
B. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
C. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
D. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
E. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.

Answer: B,D

NEW QUESTION # 84
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edits are reviewed prior to being changed.
What should be implemented to achieve these goals?

A. Edit the Content Permissions and Restrictions by Role setting for each user.
B. Build out an internal business governance and process to support this.
C. Set up Approval Workflow and Share setting inside Marketing Cloud.
D. Integrate an outside CMS with all these permissions built in.

Answer: C

Explanation:
#Comprehensive and Detailed Explanation: Approval Workflows and Content Sharing Settings in Marketing Cloud allow organizations to control who can view, edit, and approve content. Approval workflows ensure that no content goes live without review. Sharing settings manage visibility across business units and roles.
#Why Other Options Are Incorrect:
* A: Governance is important but is policy, not a technical enforcement.
* C: Outside CMS integration is unnecessary when Marketing Cloud's internal governance capabilities are sufficient.
* D: Editing Role permissions alone would not enforce approval processes.
Exact Extract: Salesforce Help:Approval Rules in Content Builder
"Use Approval Workflows in Content Builder to require that users submit content for approval before publishing. You can define reviewers and assign permissions to edit or view content."

NEW QUESTION # 85
A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?

A. Exclusion List with Lists
B. Publication List with Data Extensions
C. Publication List with Lists
D. Exclusion List with Data Extensions

Answer: B

NEW QUESTION # 86
NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

A. last purchase date
B. lifetime purchase value
C. conversion rate
D. proximity to store

Answer: A,B,C

NEW QUESTION # 87
......

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